Privacy Policy

1. Information We Collect

We collect two main types of information:

Personal Information you voluntarily provide, including:

• Contact details (name, email address, phone number, mailing address).
• Real estate preferences and inquiries (property type, location, price range, desired features).
• Account or registration information (if you create a profile or sign up for listings alerts).
• Communication content (emails, forms, chat messages, or calls with our team).
• Financial or transaction-related information (if you proceed with a purchase, sale, or referral, such as lender pre-approval details — handled securely and subject to additional protections under applicable laws like the Gramm-Leach-Bliley Act where relevant).

Automatically Collected Information (non-personal or aggregate):

• Device and usage data (IP address, browser type, operating system, device identifiers).
• Browsing activity (pages visited, time spent, links clicked).
• Cookies, web beacons, and similar tracking technologies (see Section 5 below).

We do not knowingly collect sensitive personal information (e.g., Social Security numbers, financial account details beyond what is necessary for transactions, or health data) through the Site unless required for a specific real estate service and with your explicit consent or as permitted by law.

2. How We Use Your Information

We use the information we collect to:

• Provide real estate services, respond to inquiries, schedule showings, and assist with property transactions.
• Personalize your experience (e.g., send tailored property listings or market updates).
• Communicate with you about services, promotions, or important updates (you may opt out of marketing at any time).
• Improve the Site, analyze usage trends, and maintain security.
• Comply with legal obligations, enforce our terms, or protect our rights.
• Process transactions or referrals with third parties (e.g., lenders, title companies, or other agents) as needed.

We process data only as reasonably necessary for these purposes and in compliance with NC, SC, and FL laws.

3. How We Share Your Information

We do not sell your personal information for monetary compensation. We may share it in these limited circumstances:

• With service providers (e.g., website hosts, email platforms, MLS systems, or marketing tools) who assist us and are contractually obligated to protect your data.
• With real estate professionals, lenders, inspectors, or closing agents as necessary to facilitate your transaction (with your consent or as part of the service).
• With affiliates or business partners in NC, SC, and FL for coordinated services.
• In response to legal requests, court orders, or to comply with applicable laws (including NC, SC, and FL data breach or regulatory requirements).
• In connection with a business transfer (e.g., merger or acquisition).

We do not share your information with third parties for their independent marketing purposes without your consent.

4. Cookies and Tracking Technologies

The Site uses cookies, pixels, and similar technologies to enhance functionality, analyze traffic (via tools like Google Analytics), and deliver relevant content. You can manage cookie preferences through your browser settings. Some cookies are essential for the Site to function. For more details, please review our Cookie Notice (linked on the Site footer). We do not use tracking for targeted advertising that would trigger additional obligations under Florida's Digital Bill of Rights (which applies only to certain large-scale operators and does not apply to our services).

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, or disclosure. However, no system is completely secure. In the event of a security breach involving personal information of NC, SC, or FL residents:

• We will notify affected individuals without unreasonable delay (consistent with NC law), in the most expedient time possible without unreasonable delay (consistent with SC law), or no later than 30 days after determining the breach (consistent with FL FIPA), unless law enforcement requires a delay.
• Notices will be clear and conspicuous and include required details under each state's law.
• If required by law (e.g., >1,000 individuals in SC), we will also notify relevant state authorities or consumer reporting agencies.

6. Your Choices and Rights

• Marketing Opt-Out: You may unsubscribe from promotional emails by clicking the "unsubscribe" link or contacting us.
• Access or Correction: You may request access to or correction of your personal information by contacting us (subject to verification and applicable law).
• Do Not Sell/Share: We do not sell personal information. If you have concerns about data sharing, contact us.
• State-Specific Rights: Residents of NC, SC, and FL have rights under their respective data breach and consumer protection laws. We honor all applicable rights under federal and state law.

Comprehensive consumer data privacy rights (e.g., broad access, deletion, or opt-out of processing) do not currently apply to our operations under NC or SC law, and Florida's Digital Bill of Rights applies only to qualifying large entities (which we do not meet). We do not discriminate against you for exercising your privacy rights.

7. Children's Privacy

The Site is not directed to children under 13 (or 16 where applicable). We do not knowingly collect personal information from children. If we learn we have collected such data, we will delete it promptly. Parents/guardians may contact us if they believe their child's information was submitted.

8. Third-Party Links and Services

The Site may contain links to third-party websites (e.g., MLS listings or partner sites). We are not responsible for their privacy practices. We encourage you to review their policies.

9. International Users

The Site is intended for users in the United States, specifically NC, SC, and FL. If you access it from outside the U.S., your information may be transferred to and processed in the United States.

10. Changes to This Privacy Policy

We may update this policy periodically. We will post the revised version on the Site with a new "Last Updated" date. Continued use of the Site after changes constitutes acceptance of the updated policy.